Euro Media Group (EMG) has signed a four-year contract to harmonize its broadcast camera fleet with a major investment in Sony’s HDC-HDC-2500 and HDC-4300.
In order to continue leading the industry, EMG needed to upgrade to a solution supporting next generation technology such as 4K, High Dynamic Range (HDR) and High Frame Rate (HFR) shooting. The group also needed to use a single camera platform that will enable to enhance the efficiency of their operations increasing the synergies between subsidiaries. Sony won the tender after a comprehensive process involving multiple broadcast camera companies.
“At Euro Media Group, we want to ensure that we are providing the best technologies to our customers. Competition is fierce on the broadcast market and our customers are always looking for more creativity and innovation to make the difference. In the meantime, from a technological point of view, the market is changing quickly. Our challenge, as a Group, was to select one solution, offering on one hand the high quality images and the innovative features requested by the market; and, on the other, bringing additional operational efficiency within the Group with a reliable, scalable and future proof solution. We are confident that our renewed partnership with Sony will not only deliver on this, but will provide us with increasingly innovative solutions as we look ahead. We pride ourselves on being Europe’s leading broadcast service provider, and these new Sony solutions will help us ensure high quality in to the future.” Ronald Meyvisch, CTO of Euro Media Group.
“It is through a deep understanding of our customers’ work environment that Sony has been able to become the worldwide leader in its Studio Camera offering. We’re very pleased to extend our partnership with Euro Media Group for the next four years, alongside each of their local subsidiaries. The HDC-2500 and HDC-4300 exceed the Group’s requirements for extended flexibility and cutting edge, future-proofed technology in a reliable platform. The development of these cameras has been driven by our customers – our team uses their constant feedback to create platforms that suit the need for constant innovation among the challenging demands of Live Production. Euro Media Group has chosen the best suited camera platform to form a core part of their system camera infrastructure, enhancing their reputation as a leading service provider to production companies.” Norbert Paquet, Strategic Marketing Manager, Live Production, Sony Professional Solutions Europe.
For more information please click here for SONY press release (pdf) and Euro Media Group.
Rebecca White, PR Manager, Sony
Tel.: +44 7795 490390,
Laëtitia Etchecopar, Communication & PR manager, Euro Media Group